CO-FOUNDER
Fitriyani Afini
VICE · iFlix · Spotify · The Trade Desk
Experience in commercial leadership, the music and platform ecosystem, brand strategy, and commercial solutions.
THIS IS DARA
Built by operators.
Connected to culture.
Commercial leaders bringing together music, streaming, entertainment, brand partnerships, and IP commercialization.
Meet the FoundersWHY DARA EXISTS
Culture has power.
We turn it into value.
We connect brands with world-class talent, entertainment IP, and relevant audiences to build partnerships that are culturally relevant and commercially meaningful.
Our starting point is your commercial objective. We bring the access, brand-side experience, and cultural judgment to connect the right people and assets around it.
OUR FOUNDERS
Experience at
the intersection.
Hands-on commercial leadership
across brands, music, platforms, and IP.
CO-FOUNDER
Putri Bramantyo
Sony Music · WildBrain CPLG · Tencent/WeTV
Experience in the music business, character IP category leadership, artist and brand partnerships, and commercial solutions.
COLLECTIVE TRACK RECORD
Experience that
creates value.
Our founders’ combined experience
across their careers and previous roles.
- Years combined experience
- 20+
- Commercial value created
- $30M+
- Brands & partners
- 50+
- IP / talent projects
- 100+
Built by marketers.
Matched on culture.
Data
Audience overlap, fan sentiment, and trend signals help us understand who moves your market.
Experience
Years building brands and campaigns help us think like an extension of your marketing team.
Taste
The judgment to recognise an authentic fit between an artist, a brand, and an audience.
Access
Relationships across global and Asian artists, labels, platforms, IP, brands, and live entertainment.
OUR APPROACH
Senior attention.
From idea to revenue.
01 — Identify
Define the opportunity, audience, and commercial objective.
02 — Design
Shape the partnership model, talent or IP, and value exchange.
03 — Connect
Bring together decision-makers, rights owners, and the right ecosystem.
04 — Close
Align commercial negotiations and the deal structure.
05 — Deliver
Oversee activation and measure the impact.
BRANDS × TALENT × IP × AUDIENCES
Good things start
with a conversation.
An idea, a question, a new possibility. Let’s connect.