DARA — COLLABORATION BRIEF
CULTURE HAS POWER.

BRANDS × TALENT × IP × AUDIENCES

Use this template to outline your next brand, talent, or IP partnership.

01. ABOUT YOUR BRAND
Brand name:
Product or service:
Website / social channels:
Contact person:
Email / phone:

02. PARTNERSHIP OBJECTIVES
What would you like to achieve?
Who is your target audience?
What is the main message?
What commercial outcome would make this partnership a success?

03. SERVICE & COLLABORATION FORMAT
[ ] Partnerships: brand partnerships, sponsorship, entertainment marketing
[ ] Intellectual Properties: acquisition, commercialization, licensing
[ ] Talent: representation, endorsements, brand collaborations
[ ] Brand Ambassadorships
[ ] Campaigns & Endorsements
[ ] Live & Experiences
[ ] Creative & IP Partnerships
[ ] Regional Opportunities

04. TALENT, IP & CREATIVE DIRECTION
Talent qualities you are looking for:
Artists you have in mind (optional):
IP / entertainment properties you have in mind (optional):
Rights owned or licensing requirements:
Creative references / campaign mood:

05. SCOPE & TIMELINE
Expected deliverables (content, appearances, etc.):
Distribution channels and territories:
Content usage period:
Exclusivity requirements (if any):
Estimated campaign dates:
Location (for events or production):
Indicative budget:

06. ADDITIONAL NOTES

Downloading this template does not send any information to DARA.
Talent and rights availability and partnership terms must be agreed directly
with the DARA team.